Redspeed International are excited to announce themselves as the title sponsor, alongside EBC Group and Adam Hewitt, for a new motorcycle safety initiative designed to translate elite racing discipline into everyday riding behaviours on the UK’s highest‑risk roads. We (Redspeed International) are partnering with local professional rider Martin Morris from Kidderminster, who competes on both road and track (including the world-renowned Isle of Man TT).
- Partnership with Isle of Man TT racer Martin Morris uses elite racing discipline and Redspeed’s Sentio Edge technology to promote safer riding on high‑risk rural and urban routes.
- Initiative aligns with the Government’s new Road Safety Strategy, reframing enforcement as professional rider development and targeted behaviour change for vulnerable road users.
- 12‑month media and social campaign, including films and thought‑leadership content, positions Redspeed as an active safety partner for riders, local authorities and police forces.
Centered on a strategic partnership with professional Isle of Man TT racer Martin Morris, the initiative will use high‑performance insight and advanced computer enforcement technology to help reduce deaths and serious injuries among motorcyclists, who remain disproportionately represented in national casualty statistics.
As a UK leader in intelligent enforcement solutions Redspeed International will combine its Sentio and RS720 platforms with Morris’s real‑world experience on challenging high‑speed routes to promote professional riding standards, better hazard perception and visible compliance. A new Sentio Standard handbook will distil ten core “pro‑skill” principles for riders, covering areas such as forward observation, distraction‑free riding, protective equipment, speed discipline and respect for vulnerable road users.
The initiative directly supports the Government’s new Road Safety Strategy and its Safe System focus on vulnerable road users and high‑risk rural roads. By shifting the narrative from policing to professional discipline, Redspeed aims to give local authorities and police forces a credible, data‑driven tool for targeted behaviour change, particularly on non‑urban A‑roads where motorcycle collisions and fatal outcomes are most common.
Redspeed chief executive Tom Duckham said:
“Motorcyclists make up a small proportion of traffic, but a tragically high proportion of those killed or seriously injured on our roads. This initiative is about using the precision of elite motorsport and the intelligence of our Sentio platform to change that. By aligning with the Government’s new Road Safety Strategy, we are moving beyond traditional enforcement to become an active safety partner for riders, communities and the agencies that serve them.”
Over the next 12 months, the campaign will be supported by a national media and social programme, including on‑road films, technical explainers and thought‑leadership content positioning Redspeed and Martin Morris as champions for safer motorcycling in the UK.
Redspeed International is a UK-based leader in intelligent traffic enforcement solutions, specialising in road safety, computer vision-based analytics and ANPR innovation.
For further information, interviews, or media enquiries, please contact: media@redspeed-int.com